You made $10,495 estimated profit in the last 30 days.
Averaging $938/day revenue from 7.5 orders/day (avg order $126). Spending $260/day on ads.
Revenue down -17.0% vs previous period.
Ad Return
3.61x
For every $1 on ads,
you made $3.61 back
Revenue
$28,145
↓-17.0%
Total sales from Shopify
Ad Spend
$7,799
↑1186.0%
Facebook + Google + TikTok
Estimated Profit
$10,495
↓-51.0%
Revenue × 65% margin − ad spend
Ad Return
3.61x
↓-93.5%
For every $1 spent on ads

Where do your sales come from?

Channel Revenue % Total Orders Spend Return
Facebook Ads $6,528 23% 55 $6,058 1.08x
Google Ads $5,517 20% 47 $1,741 3.17x
Email (Omnisend) $2,561 9% 19
Direct / Unknown $6,049 21% 44
Facebook (Organic) $572 2% 5
Google (Free Shopping) $1,805 6% 17
Organic Search $1,790 6% 10
Subscriptions $2,901 10% 25
TikTok $595 2% 3

What's selling?

Men's PLUS $7,488 (27%) · Ultimate Cardio+ $4,964 (18%) · Ultimate Cardio + BOOST (Bundle) $4,600 (16%)

Who's buying?

200 new buyers ↓-24.0% · 0 repeat buyers · 24 subscriptions ($2,727/mo)
New Buyers
200
Repeat Buyers
0
Top States
Queensland 80 orders (36.5%)
New South Wales 56 orders (25.6%)
Victoria 38 orders (17.4%)
Western Australia 18 orders (8.2%)
South Australia 14 orders (6.4%)

Can we track where buyers come from?

80% tracked
Good coverage — most orders are tracked to a source.
UTM Parameters
75 orders · $9,242 33.5%
Untracked (Direct)
46 orders · $5,818 20.5%
Referrer URL
44 orders · $5,787 19.6%
Google Click ID (gclid)
32 orders · $3,597 14.3%
Facebook Click ID (fbclid)
27 orders · $3,701 12.1%